• Phone: 617-353-3458
  • E-Mail:  bickart@bu.edu
  • Office: 669
    • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of Illinois at Urbana Champaign, Marketing, 1990.

    MS, University of Cincinnati, Marketing, 1984.

    BA, Wittenberg University, Business and Psychology, 1982.

  • Current CoursesOpen or Close

    GSM MK845 P1 Social Media Marketing and Social Influence

  • PublicationsOpen or Close

    Journal Articles:

      Bickart, B. A., Schindler, R., (2001). Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15(3), 31-52.

      Bickart, B., Schwarz, N., (2001). Service Experiences and Satisfaction Judgments: The Use of Affect and Beliefs in Judgment Formation. Journal of Consumer Psychology, 11(1), 29-41.

      Simmons, C. J., Bickart, B., Buchanan, L., (2000). Leveraging Equity Across the Brand Portfolio. Marketing Letters, 11(3), 210-220.

      Buchanan, L., Simmons, C. J., Bickart, B., (1999). Brand Equity Dilution: Retailer Display and Context Brand Effects. Journal of Marketing Research, 36(3), 345-355.

      Bickart, B., Schmittlein, D., (1999). The Distribution of Survey Contact and Participation in America: Constructing a Survey-Based Estimate. Journal of Marketing Research, 36(2), 286-294.

      Menon, G., Bickart, B., Sudman, S., Blair, J., (1995). How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports. Journal of Marketing Research, 32(1), 75-84.

      Czaja, R., Blair, J., Bickart, B., Eastman, E., (1994). Respondent Strategies for Recall of Crime Victimization Incidents. Journal of Official Statistics, 10(3), 257-276.

      Bickart, B., Menon, G., Schwarz, N., Blair, J., (1994). The Use of Anchoring Strategies in Constructing Proxy Reports of Attitudes. International Journal of Public Opinion Research, 6(4), 375-379.

      Simmons, C. J., Bickart, B. A., Lynch, J. G., (1993). Capturing and Creating Public Opinion in Survey Research. Journal of Consumer Research, 20(2), 316-329.

      Bickart, B. A., (1993). Carryover and Backfire Effects in Marketing Research. Journal of Marketing Research, 30(1), 52-62.

    Book Chapters:

      kim, S., Bickart, B., Brunel, F., Pai, S. J., (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media. Hershey, PA: Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi (Eds.), IGI Press.


    Working Papers:

      Bickart, B., Morrin, M., Ratneshwar, S., (2012). Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson. : SSRN - Boston University School of Management Research Paper.


      kim, S., Bickart, B., Brunel, F., Pai, S., (2012). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media. (13, 2012, ). : SSRN - Boston U. School of Management Research Paper.


      kim, S., Bickart, B., Brunel, F., Pai, S., Does Intimate Disclosure Make Bloggers More Influential? The Role of Relationship Type.

    Other Publications:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). How to Persuade 100,000 Friends? Understanding Blogs as One-to-One Mass Media. Duluth: Advances in Consumer Research.


      kim, S., Bickart, B., Brunel, F., (2012). Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews. Duluth: Advances in Consumer Research, Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (Eds.).


  • Research PresentationsOpen or Close

    Accepted Lectures:

      Kim, S., (Author Only), Bickart, B., (Presenter and Author), Brunel, F., (Author Only), Pai, S., (Author Only), 2012 Association for Consumer Research Conference, How to Persuade 100,000 Friends? Understanding and Using Blogs as One-to-One Mass Media, Association for Consumer Research, Vancouver, BC. (October 6, 2012).

      Kim , S., (Presenter and Author), Bickart, B., (Presenter and Author), Brunel, F., (Presenter and Author), Association for Consumer Research Conference, How to Persuade 100,000 Friends? Understanding Blogs as One-to-One Mass Media, Association for Consumer Research, Vancouver, BC, Canada. (October 6, 2012).

      Kim, S., (Presenter and Author), Bickart, B., (Author Only), Brunel, F., (Author Only), Pai, S., (Author Only), 2012 Marketing Science Conference, How to Persuade 100,000 Friends? Understanding and Using Blogs as One-to-One Mass Media, INFORMS, Boston, MA. (June 9, 2012).

      Kim, S., (Presenter and Author), Bickart, B., (Presenter and Author), Brunel, F., (Presenter and Author), Association for Consumer Research Conference, Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews, Association for Consumer Research, St louis, MO. (October 14, 2011).

  • General ServiceOpen or Close

    Service to the Profession:

      Professional, Member, Society for Consumer Psychology. (2012 - Present).

  • Editorial And Review ActivitiesOpen or Close

    Journal of Public Policy and Marketing, Associate Editor, Standing Editorship (Edited Multiple Publications), Appointed, Academic. (June 1, 2012 - Present).

    Summarize reviews and make recommendation to Editor on approx. 10 papers per year.