• Phone: 617-353-3458
  • E-Mail:  bickart@bu.edu
  • Office: 669
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of Illinois at Urbana Champaign, Marketing, 1990.

    MS, University of Cincinnati, Marketing, 1984.

    BA, Wittenberg University, Business and Psychology, 1982.

  • PublicationsOpen or Close

    Journal Articles:

      Bickart, B., Schindler, R. S., (2012). Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style. Journal of Consumer Behaviour, 11(3), 234-243. Chicester.


      Bickart, B., Ruth, J. A., (2012). Green Eco-seals and Advertising Persuasion. Journal of Advertising, 41(4), 53-69.

      Bickart, B., Phillips, J., Blair, J., (2006). The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies. Marketing Letters, 17(Spring), 167-180.

      Bickart, B. A., Schindler, R., (2001). Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15(3), 31-52.

      Bickart, B., Schwarz, N., (2001). Service Experiences and Satisfaction Judgments: The Use of Affect and Beliefs in Judgment Formation. Journal of Consumer Psychology, 11(1), 29-41.

      Simmons, C. J., Bickart, B., Buchanan, L., (2000). Leveraging Equity Across the Brand Portfolio. Marketing Letters, 11(3), 210-220.

      Buchanan, L., Simmons, C. J., Bickart, B., (1999). Brand Equity Dilution: Retailer Display and Context Brand Effects. Journal of Marketing Research, 36(3), 345-355.

      Bickart, B., Schmittlein, D., (1999). The Distribution of Survey Contact and Participation in America: Constructing a Survey-Based Estimate. Journal of Marketing Research, 36(2), 286-294.

      Menon, G., Bickart, B., Sudman, S., Blair, J., (1995). How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports. Journal of Marketing Research, 32(1), 75-84.

      Czaja, R., Blair, J., Bickart, B., Eastman, E., (1994). Respondent Strategies for Recall of Crime Victimization Incidents. Journal of Official Statistics, 10(3), 257-276.

      Bickart, B., Menon, G., Schwarz, N., Blair, J., (1994). The Use of Anchoring Strategies in Constructing Proxy Reports of Attitudes. International Journal of Public Opinion Research, 6(4), 375-379.

      Simmons, C. J., Bickart, B. A., Lynch, J. G., (1993). Capturing and Creating Public Opinion in Survey Research. Journal of Consumer Research, 20(2), 316-329.

      Bickart, B. A., (1993). Carryover and Backfire Effects in Marketing Research. Journal of Marketing Research, 30(1), 52-62.

    Book Chapters:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media, Hershey, PA: Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi (Eds.), Hershey, PA: IGI Global, pp 125-152.


      Bickart, B., Schindler, R., (2005). Published "Word of Mouth:: Referable, Consumer-Generated Information on the Internet, : Lawrence Erlbaum Associates, pp 35-61.


    Other Publications:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). How to Persuade 100,000 Friends? Understanding Blogs as One-to-One Mass Media. Duluth: Advances in Consumer Research, Zeynep Gurhan-Canli, Cele Otnes and Rui Zhu (Eds).


      kim, S., Bickart, B., Brunel, F., (2012). Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews. Duluth: Advances in Consumer Research, Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (Eds.).


  • Research PresentationsOpen or Close

    Other Presentations:

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