Frédéric Brunel is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on and off-line, word-of-mouth dynamics, customer relationship management and aesthetic response styles and skillsets. In order to inform these domains, Brunel is committed to developing a deep and contextualized understanding of the social-psychological and cultural factors that can guide and moderate consumers’ responses in these marketing applications. Thus, his scholarly work resides at the intersection of social-psychology and cultural studies and focuses comprehensively on culture, group/community and personality/gender levels of analyses. He has published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Business Strategy Review, Journal of Marketing Communications, Marketing Theory, Journal of Creative Management and Psychology and Marketing. His research has also appeared in book chapters, managerial articles and in a series of articles in conference proceedings. He has presented his work in numerous venues and conferences. He has been a reviewer for all of the major journals and conferences in his field of specialization, a track chair and a member of the program committees for several conferences. His work is used by some of the largest corporations and he is regularly quoted and interviewed in a wide array of print, radio, TV and electronic media outlets. At Boston University, Professor Brunel has taught at all levels: undergraduate, MBA, doctoral and executive programs. His teaching emphasizes the interdependences and connections between marketing and other business functions. He has been a leader in the design and implementation of integrated cross-functional-curricula at the undergraduate and MBA levels. Professor Brunel has extensive international teaching experience, including Europe, Latin America and Asia. Over the years, his commitment to higher education has been recognized through several research, teaching and service awards.
Ph D, University of Washington, Marketing, 1998.
MBA, Illinois State University, Marketing, 1992.
BS, Ecole Superieure des Sciences Commerciales d'Angers (ESSCA) Angers, France, Marketing and International Business, 1989.
MBA mod 2 core lead
Faculty Director MBA Career Community Program
Elected October 2014 for 3-year term
Brunel, F., Research Grants Reviewer, the Research Grant Council (RGC) of Hong Kong, Referee, International, Appointed, Academic. (January 1, 2010 - Present).
Reviewer for grant proposals for the Research Grant Council (RGC) of Hong Kong - Hong Kong's principal public funding body to support academic research
Grant reviewer for the Decision, Risk and Management Science Program at the National Science Foundation.
Re-appointed for a new term starting January 2009
Invited to join a committee to review business education grants for the Education Ministry of Quebec, Canada
Visiting Research Professor, University de Lorraine, Metz France. (August 1, 2014 - August 31, 2014).
Associate Professor and Dean's Research Fellow, Boston University School of Management. (September 1, 2007 - Present).
Assistant Professor, Boston University School of Management. (1998 - August 31, 2007).
Visiting Scholar, Technical University, Delft, The Netherlands. (November 2005 - December 2005).
Department of Product Innovation & Management
Consortium Faculty, 47th Annual American Marketing Association/Sheth Foundation Doctoral Consortium, Research. (June 2012).
Commencement Faculty Speaker, Boston University Graduate School of Management, Service, University. (May 18, 2008).
Keynote Speaker, American Marketing Assiociation Service SIG, Research. (June 6, 2008).
2008 SERVSIG International Research University of Liverpool Management School, UK 5th-7th June 2008
For the paper "Perceived Quality for a Symbolic Product: An Empirical Investigation"