• Phone: 617-358-3319
  • E-Mail:  suchic@bu.edu
  • Office: 605
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, New York University, Leonard N. Stern School of Business, Marketing, 2003.

    MBA, Jamnalal Bajaj Institute of Management Studies, Bombay, India, Marketing, 1990.

    BA, Stella Maris College, University of Madras, India, Economics, 1988.

  • Current CoursesOpen or Close

    SMG MK445 A1 Consumer Behavior

    SMG MK445 B1 Consumer Behavior

  • PublicationsOpen or Close

    Other Publications:

      Brunel, F., Kumar-Batra, R., Chandran, S., (2009). When Good Looks Kill: An Examination of Consumer Response to Visually AttractiveProduct Design.: Advances in Consumer Research.