Susan Fournier is Professor of Marketing and Dean's Research Fellow at Boston University. She is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution Award in Consumer Research. Susan maintains a portfolio of research that explores the creation and capture of value through branding and brand relationships. Current projects explore the links between brand strategy and shareholder value, brand co-creation and consumer-generated advertising, the management of person-brands, the power and process of brand parodies, metrics for brand strength and brand community health measurement, attachment style effects on brand relationships, relationship dissolution, and the lived experiences of brand flings, abusive marriages, and secret affairs. Susan is also the author of many best-selling Harvard case studies on branding. She is a long-standing member of the Editorial Boards of Journal of Consumer Research, Journal of Relationship Marketing, Journal of Business-to-Business Marketing, Marketing Theory, and more recently, Journal of Marketing. Susan consults with a range of companies to inform her teaching, case development, and research. Prior to joining BU, Susan served on the faculties of Harvard Business School and the Tuck School of Business at Dartmouth. She also held a VP/Director position at Young & Rubicam Advertising and served in market research roles at Polaroid Corporation and Yankelovich Clancy Shulman.
Ph D, University of Florida, Marketing, 1994.
MS, The Pennsylvania State University, Marketing, 1983.
BS, University of Massachusetts at Amherst, Marketing, 1980.
GSM MK915 A1
Consumer Behavior 2
Secondary research, focus group moderation and analysis, report writing
Stine Grodal, Strategy & Innovation
Supervise research into the equity of the PNP brand and consult on branding implications
Doctoral program strategy and execution; Marketing department student/program liason
Develop promotion standards for non-tenure track faculty at the University.
Responsibilities for the years 2012, 2011, 2009, 2008, 2007, 2006, 2005, 2004, 2001, 1999, 1998
For the years 2000 (as Founder and Chair), 2003, 2004, 2005, 2007, 2009, 2010, 2011
Special research-based assignments in support of President's mission and strategic plans.
For the years 2004, 2003, 2000, 1999, 1998
Tenure Letter Writer, Various Universities, Invited Manuscript Reviewer, Academic. (January 21, 2008 - Present).