• Phone: 617-353-4283
  • E-Mail:  sjgrant@bu.edu
  • Office: 666
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA and undergraduate curriculum. I have 10 years of experience teaching and mentoring students at all levels – undergraduate, MBA and PhD. The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom. My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, and buyer behavior.

My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers’ ears. Current interests include innovation, evolutionary psych, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice.

I have won awards for my research, including a prize from the Society for Consumer Psychology for my dissertation, and for my teaching, including the MBA educator of distinction award. I have been a frequent commentator on marketing strategy, practices and trends for NPR, Denver Post, KGO, and Glamour.

I received my PhD and MBA from the Kellogg School of Management. As an undergraduate, I earned a degree in English literature (poetry) from the University of Pennsylvania and then worked as a journalist at the Boston Globe and the Philadelphia Inquirer before graduate study. I was born in Taegu, South Korea, and grew up in Ohio, where I represented my district in the National Spelling Bee, performed with the Ballet Western Reserve, and graduated Western Reserve Academy.

I live in Wellesley, MA, with my husband, Julien, a corporate strategist for Covidien, and our two boys, Harrison and Benjamin. I enjoy running, hiking and local food but am on a tireless quest to find my yogic handstand.

  • Current CoursesOpen or Close

    GSM MK724 X1 Marketing Management

    GSM MK841 M1 Customer-Driven Growth Strategies

  • PublicationsOpen or Close

    Journal Articles:

      Grant, S., (2014). Strengthening the Influence of Advertised Reference Prices through Information Priming. Journal of Consumer Research,

      Grant, S., (2013). Misperceptions of Long-Term Investment Performance: Insights From An Experiment. Journal of Behavioral Finance and Economics, 1(3), .

      Jhang, J., Grant, S., Campbell, M., Grant, S., (2012). Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Extreme Incongruity Resolution. Journal of Marketing Research, 2(49), 247-259. Chicago.


      Stutzer, M., Grant, S., Grant, S., (Accepted). "Misperceptions of Long-Term Investment Performance: Insights From An Experiment". Journal of Behavioral Finance and Economics, Montrose.


  • Research PresentationsOpen or Close

    Accepted Lectures:

      Grant, S., (Author Only), Schneider, A., (Presenter and Author), Pew, E., (Author Only), Buhrau, D., (Author Only), Society for Personality and Social Psychology, Don't Hate Me Because I’m Beautiful: Mating Motives Elicit Inspirational Comparisons with Sexy Advertisement Models, Society for Personality and Social Psychology, New Orleans. (January 18, 2013).

  • General ServiceOpen or Close

    Service to the School:

      School of Management, Marketing Department, Course/Module Design Lead. (October 2013 - Present).
      Re-design of MK724, organized, led weekly teaching meetings to develop new curriculum and review teaching


      School of Management, Curriculum Development Activities, Other Role. (September 2013 - Present).
      Examined introduction of master's in management studies program at SMG.


      School of Management, Marketing Department, Other Role. (September 2013 - Present).
      Assist department chair with examination of portfolio of marketing electives, review curriculum, incorporate Feld Career Center information, collect data from students, assess findings, present recommendations to department


      School of Management, Marketing Department, Course/Module Design Lead. (January 2013 - Present).
      Designed new Module 4 course for MBA full-time program, "Customer-Driven Growth Strategies." Recruited company clients to develop academic content and projects, developed new exercises, selected readings, wrote cases, visited company sites, interviewed students


      Student Organization, Other Role, Marketing Club. (April 2013 - Present).
      Marketing Club advising and planning


  • Editorial And Review ActivitiesOpen or Close

    Grant, S., , Harvard Business School Publishing, Ad Hoc Reviewer, Papers, International, Academic. (March 1, 2013 - Present).