• Phone: 617-353-5710
  • E-Mail:  sokim@bu.edu
  • Office: 656-2
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • PublicationsOpen or Close

    Book Chapters:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media, Hershey, PA: Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi (Eds.), Hershey, PA: IGI Global, pp 125-152.


    Working Papers:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). Intimate Self-Disclosure with Strangers on Social Media: By Sharing Intimate Personal Stories, Can You Make Your Word-of-Mouth More Persuasive?.

    Other Publications:

      kim, S., Bickart, B., Brunel, F., Pai, S., (2013). How to Persuade 100,000 Friends? Understanding Blogs as One-to-One Mass Media. Duluth: Advances in Consumer Research, Zeynep Gurhan-Canli, Cele Otnes and Rui Zhu (Eds).


      kim, S., Bickart, B., Brunel, F., (2012). Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews. Duluth: Advances in Consumer Research, Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner (Eds.).