Profile Summary

Shuba Srinivasan is Professor of Marketing, Dean's Research Fellow, and Academic Co-Lead Digital Technology Sector at Boston University's School of Management. Srinivasan's research focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. Her current research focuses on marketing's impact on firm financial performance and on metrics for gauging marketing performance. Srinivasan, with her co-authors, was awarded the 2010 Google-WPP research grant for research on audience-based online metrics. She was awarded the 2010 Broderick Prize for excellence in research scholarship at Boston University's School of Management. Her research won the 2001 EMAC best paper award and has been published in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Harvard Business Review, International Journal of Research in Marketing and Journal of Advertising Research, among others. In 2005, the University of California named her a University Scholar. Srinivasan serves on editorial boards for Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. She has served on doctoral committees in marketing at BU, the University of Groningen, UCLA, and at UCR. She has consulting experience with a wide-spectrum of companies. Prior to joining Boston University in January 2009, Srinivasan served as Associate Professor at the University of California, Riverside. She obtained her MBA from the Indian Institute of Management, and her Ph.D. from the University of Texas at Dallas, where she worked with Dr. Frank Bass and was awarded the M/A/R/C Award for Outstanding Doctoral Student in 1998.

  • Education Open or Close

    Ph D, The University of Texas at Dallas, Marketing, 1995.

    MBA, Indian Institute of Management, Marketing, 1988.

    MS, Indian Institute of Technology, Physics, 1986.

  • Current CoursesOpen or Close

    GSM MK852 A1 Marketing Analytics

    GSM MK852 F1 Marketing Analytics

  • PublicationsOpen or Close

    Journal Articles:

      Lehmann, D., Srinivasan, S., (2014). Assessing Brand Equity Through Add-on Sales. Customer Needs and Solutions, 1(1), 68-76. New York.


      Hanssens, D., Pauwels, K., Srinivasan, S., Vanhuele, M., Yildirim, G., (2014). Consumer Attitude Metrics For Guiding Marketing Mix Decisions. Marketing Science,

      Van Heerde, H., Srinivasan, S., Dekimpe, M., (2012). Sibling Rivarly: Estimating Cannibalization Rates for Innovations. GfK Marketing Intelligence Review, 2(4), 32-41. Nuremberg.


      Srinivasan, S., Rubel, O., Naik, P. A., (2011). Optimal Advertising When Envisioning a Product-Harm Crisis. Marketing Science, 30(November-December), 1048-1065.

      Osinga, E., Leeflang, P., Srinivasan, S., Weirenga, J., (2011). Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective. Journal of Marketing, 1(75 ), 109-124. Chicago.


      Srinivasan, S., Vanhuele, M., Pauwels, K., (2010). Mindset Metrics in Market Response Models: An Integrative Approach. Journal of Marketing Research, 47(4), 672-684.

      Van Heerde, H., Srinivasan, S., Dekimpe, M., (2010). Estimating Cannibalization Rates for Pioneering Innovations. Marketing Science, 29 (6), 1024-1039. INFORMS Society for Marketing Science.


      Srinivasan, S., Hanssens, D., (2009). Marketing and Firm Value: Metrics, Methods, Findings and Future Directions. Journal of Marketing Research, 46(3), 293-312. AMA.


      Srinivasan, S., Hanssens, D., (2009). Rejoinder for Marketing and Firm Value: Metrics, Methods, Findings and Future Directions. Journal of Marketing Research, 46(3), 313-329. AMA, Chicago.


      Srinivasan, S., Pauwels, K., Silva-Risso, J., Hanssens, D., (2009). Product Innovation, Advertising Spending and Stock Market Returns. Journal of Marketing, 73(1), 24-43. AMA, Chicago.


      Srinivasan, S., Hanssens, D., (2009). Marketing et valeur de l'entreprise: mesures, methodes, resultats et voies futures de recherche. Recherche et Applications en Marketing, 24(4), . Association Francaise du marketing.


      Srinivasan, S., Erevelles, S., Stevenson, T., Fukawa, N., (2008). An analysis of B2B ingredient co-branding relationships. Industrial Marketing Management, 37(8), 940-952. Science Direct.


      Srinivasan, S., Nijs, V., Pauwels, K., (2008). Demand-based pricing versus past-price dependence: A Cost-Benefit Analysis. Journal of Marketing, 72(March), 15-27. AMA, Chicago.


      Nijs, V., Srinivasan, S., Pauwels, K., (2007). Retail Price Drivers and Retailer Profits. Marketing Science, 26(4), 473-487. INFORMS.


      Naik, P., Srinivasan, S., Schultz, D., (2007). Perils of Using OLS to Estimate Multimedia Communication Effects. Journal of Advertising Research, 47(September), 257-269.

      Srinivasan, S., Pauwels, K., Franses, P. H., (2007). When do non-constant price elasticities matter?. Marketing Science, 26(1), 83-100. INFORMS.


      Pauwels, K., Silva-Risso, J., Srinivasan, S., Hanssens, D., (2004). New Products, Sales Promotions and Firm Value, With Application to the Automobile Industry. Journal of Marketing, 68(4), 142-156. Chicago.


      Srinivasan, S., Pauwels, K., Hanssens, D., Dekimpe, M., (2004). Do Promotions Benefit Manufacturers, Retailers, or Both. Management Science, 5(50), 617-629. .


      Srinivasan, S., Pauwels, K., Hanssens, D., Dekimpe, M., (2004). Les promotions beneficient-elles aux fabricants, aux distributeurs, ou aux deux. Recherche et applications en Marketing, 19(3), 73-90.

      Pauwels, K., Srinivasan, S., (2004). Who Benefits From Store Brand Entry?. Marketing Science, 23(3), 364-390.

      Erevelles, S., Srinivasan, S., Rangel, S., (2003). Consumer Satisfaction of Internet Service Providers: Processes and Service Perceptions. Journal of Information Technology and Management,,

      Srinivasan, S., Pauwels, K., Hanssens, D., Dekimpe, M., (2002). Who Benefits from Price Promotions?. Harvard Business Review, 80(9), 22-23.

      Rao, R., Srinivasan, S., (2001). An Analysis of Advertising Payments in Franchise Contracts. Journal of Marketing Channels, 8(3/4), 85-118.

      Franses, P. H., Srinivasan, S., Boswijk, P., (2001). Testing for Unit Roots in Market Shares. Marketing Letters, 12(4), 351-364.

      Srinivasan, S., Bass, F., (2000). Cointegration Analysis of Brand Sales and Category Sales: Stationarity and Long-run Equilibrium in Market Shares. Stochastic Models in Business and Industry, 16(3), 159-177.

      Srinivasan, S., Popkowski Leszczyc, P., Bass, F., (2000). Market Share Response and Competitive Interaction: The Impact of Temporary, Evolving and Structural Changes in Prices. International Journal of Research in Marketing, 17(4), 281-305.

      Rao, R., Srinivasan, S., (1995). Why Are Royalty Rates Higher in Service Type Franchises. Journal of Economics and Management Strategy , 4(1), 7-31.

    Book Chapters:

      Srinivasan, S., (2014). Customer Mindset Metrics and Firm Performance, : Handbook of Customer Equity/Edward Elgar Publishing.


      Srinivasan, S., Fournier, S., (2012). "Branding and Firm Value" The Handbook of Marketing and Finance, Northampton MA: Edward Elgar , pp 155-203.


      Srinivasan, S., Pauwels, K., Wiesel, T., (2011). "The Marketing/Finance Interface" Liber Amicorum: in Honor of Peter Leeflang, University of Groningen: Rijksuniversiteit Groningen, pp 87-99.


      Srinivasan, S., Pauwels, K., (2009). "Pricing of National Brands Versus Store Brands: Market Power Components, Findings and Research Opportunities" Handbook of Research in Pricing, Elgar: Edward Elgar, pp Chapter 12.


      Bass, F., Srinivasan, S., (2002). A Study of Spurious Regression and Model Discrimination in the Generalized Bass Model, Oxford: Advances in Econometrics, Philip Hans Franses and Alan L. Montgomery editors Elsevier, pp 293-313.


      Srinivasan, S., (Accepted). Review of Marketing Research, in How Do Marketing Actions and Customer Mindset Metrics Influence the Consumerís Path to Purchase?, Dhruv Grewal, : Emerald Publishing Group.


    Working Papers:

      Fournier, S., Hsu, L., Srinivasan, S., (2011). "How Brand Portfolio Strategy Affects Firm Value," Marketing Science Working Paper Series, Report No. 11-112. Boston MA: Marketing Science Institute .


    Other Publications:

      Hsu, L., Kaufmann, P. J., Srinivasan, S., (2011). Firm Value and Risk in Franchised Channels. Fort Lauderdale: International Society of Franchising.


      Srinivasan, S., Hanssens, D., Pauwels, K., Vanhuele, M., (2010). Consumer Attitude Dynamics and Marketing Impact on Sales. (115, 10, 38). Cambridge: Marketing Science Institute.


      Brunel, F., Srinivasan, S., (2009). The Bradford Group.: Boston University School of Management Case.


      Srinivasan, S., Vanhuele, M., Pauwels, K., (2009). Do Mind-set Metrics Predict Brand Sales?. Cambridge, MA: Marketing Science Institute.


      Srinivasan, S., (2009). Buzz in Big in Marketing Films: Bollywood meets Hollywood. Boston University School of Management: Builders and Leaders Magazine.


      Srinivasan, S., (2008). Do Mindset Metrics Explain Brand Sales?. Cambridge, MA: Marketing Science Institute.


  • Research PresentationsOpen or Close

    Invited Lectures:

      Sahoo, N., (Author Only), Srinivasan, S., (Presenter & Author), Dellarocas, C., (Author Only), WCAI, The Impact of Online Product Reviews on Product Returns and Net Sales, WCAI, Philadelphia. (September 27, 2013).

      Srinivasan, S., (Presenter & Author), Fournier, S., (Author Only), Hsu, L., (Author Only), Syracuse University School of Management, Brand Portfolio Strategy and Firm Performance. (May 6, 2013).

      Srinivasan, S., (Author Only), Ataman, B., (Author Only), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), Advertisingís Impact on Price Sensitivity: How Do the Brandís Mindset Metrics Matter?, Goethe University, Frankfurt, Germany. (June 11, 2013).

      Srinivasan, S., (Author Only), AMA Sheth Doctoral Consortium, Conducting Marketing Strategy Research, University of Michigan, Ann Arbor. (June 7, 2013).

      Srinivasan, S., (Presenter and Author), Center for Measurable Marketing, Customer Mindset Metrics and Brand Performance, NYU Stern School of Business, NYU. (September 28, 2012).

      Srinivasan, S., (Presenter and Author), Customer Mindset Metrics and Brand Performance, MIT Sloan Marketing, Cambridge, MA. (November 26, 2012).

      Srinivasan, S., (Presenter and Author), AMA Sheth Doctoral Consortium, Conducting Marketing Strategy Research, AMA Sheth Doctoral Consortium, University of Washington Seattle. (June 15, 2012).

      Srinivasan, S., (Presenter and Author), AMA Sheth Doctoral Consortium, What it takes to be a good teacher - the big picture, AMA Sheth Doctoral Consortium. (June 15, 2012).

      Pauwels, K., (Author Only), Srinivasan, S., (Presenter and Author), Rutz, O., (Author Only), Bucklin, R., (Author Only), Winter AMA, How Do Paid, Owned, and Earned Media Influence Brand Performance?, AMA, St. Petersburg. (February 17, 2012).

      Srinivasan, S., (Presenter and Author), Winter AMA 2012, Branding and Firm Value, AMA, St Petersburg. (February 16, 2012).

      Srinivasan, S., (Presenter & Author), Hsu, L., (Author Only), Fournier, S., (Author Only), Marketing Strategy Meets Wall Street II, How do brand portfolio strategies affect firm value?, Marketing Science Institute - Boston University, Boston, MA. (May 13, 2011).

      Srinivasan, S., (Presenter & Author), PhD Seminar, Persistence Modeling, Robert Trulaske College of Business, University of Missouri. (March 17, 2011).

      Srinivasan, S., (Presenter & Author), Distinguished Speaker Series, Consumer Attitude Dynamics and Marketing Impact on Sales, Robert Trulaske College of Business, University of Missouri. (March 12, 2011).

      Srinivasan, S., (Presenter and Author), Pauwels, K., (Author Only), Bucklin, R., (Author Only), Rutz, O., (Author Only), Marketing Science, Are Audience Based Online MetricsLeading Indicators of BrandPerformance?, INFORMS, Houston, TX. (June 9, 2011).

      Srinivasan, S., (Presenter and Author), Winter AMA 2011, Invited Panelist on Special Session on Marketing Finance Interface, American Marketing Association, Austin, TX. (February 2011).

      Srinivasan, S., (Presenter and Author), Pauwels, K., (Author Only), Bucklin, R., (Author Only), Rutz, O., (Author Only), New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, How Do Owned, Paid and Earned Online Media Contribute to Brand Performance, Marketing Science Institute/ISMS, Washington DC. (December 10, 2011).

      Srinivasan, S., (Presenter & Author), Pauwels, K., (Presenter & Author), Rutz, O., (Author Only), Bucklin, R., (Author Only), Are Audience-based online metrics leading indicators of brand performance?, Google, NYC. (November 9, 2010).

      Srinivasan, S., (Presenter & Author), The Practice and Impact of Marketing Science, Lessons from Innovation in Products: KeyIssues for Service Innovation, Marketing Science Institute/ISMS, MIT Cambridge, MA. (January 15, 2010).

      Srinivasan, S., (Presenter & Author), BU Alumni Weekend, The Customerís Mindset: What Metrics Matter?, BU, Boston University. (October 2009).

      Srinivasan, S., (Author Only), Hanssens, D., (Presenter & Author), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), Lisle & Roslyn Payne Research Symposium Agenda, Customer Attitude Dynamics and Marketing Spending Rules, University of Arizona, Tucson. (November 2009).

      Srinivasan, S., (Other), Van Heerde, H., (Other), Dekimpe, M., (Other), PDMA Conference, Decomposing the Demand Effect of a Radical Innovation, PDMA, Anaheim, CA. (November 2009).

      Srinivasan, S., (Author Only), Hanssens, D., (Presenter & Author), Pauwels, K., (Author Only), Vanhuele, M., (Other), Yale Conference on Customer Insights, Consumer Attitude Dynamics and Marketing Spending Rules, Marketing Science Institute, Yale University, New Haven. (May 2009).

      Srinivasan, S., (Presenter & Author), AMA Doctoral Consortium, CRM and the Role of Customer Mindset Metrics, AMA Sheth Foundation, Georgia State University. (June 3, 2009).

      Srinivasan, S., (Author Only), Naik, P., (Presenter & Author), Rubel, O., (Presenter & Author), AMA's Art Forum, Optimal Advertising During Crisis, American Marketing Association, Vancouver. (June 2009).

      Srinivasan, S., (Author Only), Hsu, L., (Presenter Only), Fournier, S., (Author Only), Marketing Science Conference, How Brand Portfolios Strategy Affects Firm Value and Risk, ISMS, University of Michigan- Ann Arbor. (June 2009).

      Srinivasan, S., (Author Only), Rubel, O., (Presenter Only), Naik, P., (Author Only), Frontiers of Research in Marketing, Optimal Advertising During Crisis, UT Dallas, Richardson, TX. (February 2009).

      Srinivasan, S., (Presenter Only), Brand Day at BU School of Management, Marketing and Financial Performance, Marketing Department/Feld Career Center, SMG. (April 3, 2009).

      Srinivasan, S., (Presenter & Author), Osinga, E., (Author Only), Leeflang, P., (Author Only), Wierenga, J., (Author Only), Stakeholder Marketing Conference, The mystery surrounding pharmaceutical DTC expenditures unraveled? DTC as a method for reducing systematic risk, Aspen Insitute/MSI, Boston, MA. (October 2008).

      Srinivasan, S., (Presenter & Author), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), Yale Conference on Customer Insights, Do Customer Mind-set Metrics Predict Brand Performance, Marketing Science Institute, Yale University, New Haven. (May 2008).

      Srinivasan, S., (Presenter & Author), Hanssens, D., (Author Only), Boston University, Marketing and Firm Value: Metrics, Methods, Findings and Future Directions, Department of Marketing, Boston, MA. (April 2008).

      Srinivasan, S., (Presenter & Author), Pauwels, K., (Author Only), Vanheule, M., (Author Only), Georgetown University, Do mind-set metrics predict brand sales?, McDonough School of Business, Georgetown. (April 2008).

    Accepted Lectures:

      Dellarocas, C., (Author Only), Sahoo, N., (Presenter & Author), Srinivasan, S., (Author Only), CIST 2013, Channel Interactions on Path to Purchase and Beyond, INFORMS, Minneapolis, MN. (October 5, 2013).

      Dellarocas, C., (Author Only), Sahoo, N., (Author Only), Srinivasan, S., (Author Only), SMG Research Day, Demystifying the Path Purchase: A State Space Modeling Approach, SMG, BU. (May 14, 2013).

      Dellarocas, C., (Presenter & Author), Sahoo, N., (Author Only), Srinivasan, S., (Author Only), SCECR 2013, Demystifying the Path to Purchase: A State Space Modeling Approach, Lisbon, Portugal. (June 27, 2013).

      Srinivasan, S., (Author Only), Ataman, B., (Author Only), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), TPM Conference, Advertisingís Impact on Price Sensitivity: How Do the Brandís Mindset Metrics Matter?, London Business School. (June 1, 2013).

      Srinivasan, S., (Author Only), Pauwels, K., (Presenter & Author), Demirci, C., (Author Only), Yildirim, G., (Author Only), INFORMS Marketing Science, Conditions for Owned, Paid and Earned Media Effectiveness: The Performance Impact of Online Customer, INFORMS, Istanbul, Turkey. (July 12, 2013).

      Srinivasan, S., (Chair), Ataman, B., (Author Only), Vanhuele, M., (Author Only), Pauwels, K., (Author Only), Marketing Science, Advertisingís Impact on Price Sensitivity: How Do the Brandís Mindset Metrics Matter?, INFORMS, Istanbul. (July 11, 2013).

      Srinivasan, S., (Author Only), Hsu, L., (Presenter & Author), INFORMS Marketing Science, Online Word-of-mouth and Firm Value During a Product Recall Crisis, Istanbul, Turkey. (July 11, 2013).

      Srinivasan, S., (Author Only), Hsu , L., (Author Only), Marketing Strategy Meets Wall Street, Online Word-of-mouth and Firm Value During a Product Recall Crisis,, Goethe University, Frankfurt, Germany. (July 8, 2013).

      Dellarocas, C., (Author Only), Sahoo, N., (Presenter & Author), Srinivasan, S., (Author Only), Workshop on Information Systems and Economics (WISE), The Impact of Online Product Reviews on Product Returns and Net Sales, Milan, Italy. (December 19, 2013).

      Pauwels, K., (Author Only), Srinivasan, S., (Presenter & Author), Rutz, O., (Author Only), Bucklin, R., (Author Only), BU Research Day, How Do Paid, Owned, and Earned Media Influence Brand Performance?Ē. (May 14, 2012).

      Hanssens, D., (Presenter and Author), Pauwels, K., (Author Only), Srinivasan, S., (Author Only), Vanhuele, M., (Author Only), Yildirim, G., (Author Only), Theory Meets Practice, Consumer Attitude Metrics for Guiding Marketing Resource Allocation, Harvard Business School, Boston. (May 3, 2012).

      Ataman, B., (Presenter and Author), Pauwels , K., (Author Only), Srinivasan, S., (Author Only), Vanhuele, M., (Author Only), INFORMS Marketing Science, The long-term effect of advertising on price elasticity, INFORMS Marketing Science, Boston. (June 10, 2012).

      Hanssens, D., (Presenter and Author), Pauwels, K., (Author Only), Srinivasan, S., (Author Only), Vanhuele, M., (Author Only), Yildirim, G., (Author Only), INFORMS, Consumer Attitude Metrics for Guiding Marketing Resource Allocation, INFORMS Marketing Science, Boston. (June 10, 2012).

      Ataman, B., (Presenter and Author), Pauwels, K., (Author Only), Srinivasan, S., (Author Only), Vanheule, M., (Author Only), Marketing Dynamics Conference, Advertisingís Impact on Price Sensitivity: How do the brandís mindset metrics matter, Marketing Dynamics Conference, Tilburg. (August 24, 2012).

      Srinivasan, S., (Presenter & Author), Pauwels, K., (Author Only), Stacey, C., (Author Only), DMEF Conference, Interdependencies and Synergies Among Advertising Information Search and Brand Performance, Direct Marketing Association, Boston, MA. (October 2, 2011).

      Kaufmann, P., (Author Only), Hsu, L., (Presenter & Author), Srinivasan, S., (Author Only), Marketing Strategy Meets Wall Street II, Firm Value and Risk in Franchised Channels, Marketing Science Institute - Boston University, Boston, MA. (May 14, 2011).

      Srinivasan, S., (Author Only), Pauwels, K., (Presenter & Author), Hanssens, D., (Author Only), Vanhuele, M., (Other), Marketing Dynamics Conference, Analyzing Consumer Attitude Dynamics to Forecast Marketing's Impact, MSI/ISMS, Istanbul, Turkey. (June 2010).

      Srinivasan, S., (Author Only), Vanhuele, M., (Presenter & Author), Pauwels, K., (Author Only), Hanssens, D., (Author Only), European Marketing Academy Conference, Customer Attitude Dynamics and Marketing Spending Rules, EMAC, Nantes. (May 2009).

      Srinivasan, S., (Presenter & Author), Hanssens, D., (Author Only), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), (Other), Marketing Science Conference, Consumer Attitude Dynamics and Marketing Spending Rules, ISMS, University of Michigan - Ann Arbor. (June 6, 2009).

      Srinivasan, S., (Author Only), Schmitt, J., (Presenter & Author), Bascoul, G., (Author Only), Marketing Dynamics Conference, Asymmetric Advertising Response, ISMS/MSI, Waikato. (January 2009).

      Srinivasan, S., (Author Only), Hanssens, D., (Presenter & Author), Pauwels, K., (Author Only), Vanhuele, M., (Author Only), (Other), Marketing Dynamics Conference, Waikato, NZ, Consumer Attitude Dynamics and Marketing Spending Rules, Marketing Science Insitute, Waikato, NZ. (January 2009).

      Srinivasan, S., (Presenter & Author), Marketing Meets Wall Street, The mystery surrounding pharmaceutical DTC expenditures unraveled? DTC as a method for reducing systematic risk, Emory University/MSI, Atlanta. (January 2009).

      Srinivasan, S., (Author Only), Osinga, E., (Presenter & Author), Leeflang, P., (Author Only), Wierenga, J., (Author Only), Marketing Science Conference, The mystery surrounding pharmaceutical DTC expenditures unraveled? DTC as a method for reducing systematic risk, ISMS, Vancouver, BC. (June 2008).

      Srinivasan, S., (Author Only), Nijs, V., (Presenter & Author), Pauwels, K., (Author Only), Marketing Science Conference, Managing brand equity with product line extensions and contractions, ISMS, Vancouver. (June 2008).

      Srinivasan, S., (Presenter & Author), Marketing Science Conference, Decomposing the Demand Effect of a Radical Innovation, ISMS, Singapore. (June 2007).

      Srinivasan, S., (Author Only), (Other), Marketing Dynamics Conference, Decomposing the Demand Effect of a Radical Innovation, Marketing Science Institute, Groningen, Netherlands. (August 2007).

  • General ServiceOpen or Close

    Service to the School:

      School of Management, Other SMG Service Area, Other Role. (September 1, 2013 - Present).
      Digital Sector Academic Co-lead with Prof. Venkatraman


      School of Management, Marketing Department, Navigator. (September 1, 2013 - Present).
      I serve as "navigator" for Monic Sun, assistant professor in marketing


      Local, School of Management, Faculty Policy or Development, APT Member. (September 1, 2013 - Present).
      Examine and evaluate all candidates for promotion and/or tenure, and recommend appropriate action to the Dean; Seek the advice of the full tenured faculty before making its recommendations under (a) above;


      Local, School of Management, Faculty Policy or Development, FPC Member. (September 1, 2013 - May 31, 2013).
      Engaged in the activities of the faculty policy committee


      School of Management, Working Group/Task Force Participation, Committee Chair. (September 1, 2012 - May 31, 2013).
      Worked with the Chair Michael Salinger and committee members, Siobhan O'Mahony, Eddie Riedl, Michael Shwartz to develop recommendations on research evaluation for merit review and summer support


      School of Management, Faculty Policy or Development, Member. (February 2013 - May 2013).
      As part of the RWG, I helped with last year's Research Day Committee


      Boston University, Other SMG Service Area, SMG Graduate Convocation . (May 18, 2012 - Present).

      Boston University, Marketing Department, FPC Member. (July 1, 2012 - Present).

  • Conference ActivitiesOpen or Close

      INFORMS Marketing Science - CONFERENCE CHAIR, INFORMS, Marketing Science, (June 7, 2012 - June 11, 2012).

      DMEF Research Conference, Direct Marketing Association, Media, Discussant (work of others). (October 1, 2011 - October 2, 2011).

      Marketing Strategy Meets Wall Street II, Marketing Science Institute, Marketing-finance, Committee Chair. (May 12, 2011 - May 14, 2011).

      Marketing Dynamics Conference, INFORMS/MSI, Marketing Dynamics, Committee Member. (July 25, 2011 - July 27, 2011).

      Winter AMA 2011, AMA, Marketing-Finance Interface, Panelist. (February 18, 2011 - February 20, 2011).

      The Practice and Impact of Marketing Science Conference, Washington DC., Marketing Science Institute/ISMS, Marketing Mix Model, (December 9, 2011 - December 10, 2011).

      MSI 50th Anniversary Celebration Conference, Marketing Science Institute , (April 25, 2011 - April 27, 2011).

      Marketing Dynamics Conference, MSI/INFORMS, Marketing Dynamics, Committee Member. (June 22, 2010 - June 25, 2010).

      Marketing Science Conference - Session Chair, INFORMS, Branding & Firm Value, Panelist. (June 14, 2010 - June 18, 2010).

      The Impact and Practice of Marketing Science, MSI/ISMS, Service and Product Innovations, Panelist. (January 14, 2010 - January 15, 2010).

      Marketing Science Conference - Session Chair, ISMS, Marketing and Firm Value, (June 3, 2009 - June 5, 2009).

      Marketing Dynamics Conference, MSI/INFORMS, Marketing Dynamics, Committee Member. (January 2009 - January 2009).

      Marketing Dynamics Conference, MSI/INFORMS, Marketing Dynamics, Committee Member. (August 27, 2009 - August 29, 2009).

      Marketing Science Conference, Vancouver, ISMS, Marketing and Firm Value, (June 2008 - June 2008).

      AMA MRSIG Pre-Conference Special Session, AMA, Emerging Frontiers in Marketing Research, Committee Chair. (August 2008 - August 2008).

  • Editorial And Review ActivitiesOpen or Close

    Srinivasan, S., Marketing Letters, Editorial Board Member, International, Appointed, Academic. (December 15, 2013 - Present).

    Srinivasan, S., Marketing Science, Editorial Board Member, International, Appointed, Academic. (December 1, 2004 - Present).

    A member of the editorial board regularly reviews publications for the Marketing Science Journal


    Srinivasan, S., Journal of Marketing Research, AMA, Editorial Board Member, International, Appointed, Academic. (June 2006 - Present).
    Reviewer/Editorial Responsiblities for numerous manuscripts.


    Srinivasan, S., International Journal of Research in Marketing, EMAC, Editorial Board Member, International, Appointed, Academic. (January 2007 - Present).
    Reviewer/Editorial Responsiblities for numerous manuscripts.


  • Academic, Military and Professional PositionsOpen or Close

    Professor of Marketing, Boston University. (September 1, 2013 - Present).

  • Awards and HonorsOpen or Close

    SSRN Top Ten All Time Hits Downloads, Social Science Research Network, Research. (September 18, 2013).

    "Marketing and Firm Value: Metrics, Methods, Findings and Future Directions,Ē with Hanssens listed on SSRN's Top Ten All Time Hits downloads. As of September 2013, the paperís downloaded 1,505 times.


    AMA Sheth Doctoral Consortium - Faculty Fellow, AMA foundation, Service, Professional. (June 6, 2013).
    This is an invitational only faculty honor reserved for select faculty in the marketing field


    Ranked among the top 26 in the Author Productivity in the Premier AMA Journals list for contributions to the Journal of Marketing and Journal of Marketing Research;, Research. (December 12, 2013).

    Appointment to Board of Science Advisors for in4mation insights, In4mation Insights, Service, Community. (August 25, 2013).

    Robert Buzzell Award - Finalist for Customer Attitude Dynamics and Marketing Resource Allocation, Marketing Science Institute, Research. (March 1, 2012).
    Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives.


    Ranked 16th overall in the Author Productivity in the Premier AMA Journals list for contributions to the Journal of Marketing and Journal of Marketing Research; 1st among female academics, AMA, Research. (December 10, 2012).

  • Web LinksOpen or Close