• Phone: 617-353-4278
  • E-Mail:  patk@bu.edu
  • Office: 661
    • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Patrick Kaufmann joined BU's faculty in September 1998 and was Chair of the Marketing Department from 2001 until 2012. Professor Kaufmann received a BA in Economics from Georgetown University in 1968, a JD from Boston College Law School in 1974, an MBA from Wharton in 1980, and a Ph.D. in Marketing from Northwestern University in 1985. From 1985 to 1991, he was an Assistant Professor at the Harvard Business School, and from 1991 to 1998, he was an Associate Professor and Professor of Marketing at Georgia State University. Professor Kaufmann's research is in the areas of franchising, channels of distribution and public policy and has published articles in a wide variety of scholarly journals including the Journal of Consumer Research, Journal of Marketing, the Journal of Law and Economics, the Journal of Public Policy & Marketing, and the Journal of Retailing. He serves on the Editorial Boards of the Journal of Retailing and the Journal of Public Policy & Marketing. He is on the board and serves as a member of the executive committee of the International Society of Franchising which he chaired in 1992 and 2010.

  • Education Open or Close

    Ph D, Kellogg/Northwestern University, 1985.

    MBA, Wharton/University of PA, Marketing, 1980.

    JD, Boston College Law School, 1974.

    BA, Georgetown University, Economics, 1968.

  • PublicationsOpen or Close

    Other Publications:

      Hsu, L., Kaufmann, P. J., Srinivasan, S., (2011). Firm Value and Risk in Franchised Channels. Fort Lauderdale: International Society of Franchising.

      Pai, S., Kaufmann, P., Assessing the Threat of Free Riding.

  • General ServiceOpen or Close

    Service to the School:

      Boston University, Working Group/Task Force Participation , Member, Research Infrastructure Task Force, approximately 80 hours spent for the year. (June 1, 2011 - May 2012).
      Served as member of the research infrastructure task force and subcommittee on research evaluation procedures


      Boston University, Working Group/Task Force Participation , Chairperson, PEMBA Working Group, approximately 40 hours spent for the year. (September 5, 2012 - December 2012).
      Chaired working group charged with review of, and recommendations concerning, the Professional Evening MBA Program


  • Conference ActivitiesOpen or Close

      2012 ISMS Marketing Science Conference, INFORMS, Committee Chair. (June 7, 2012 - June 9, 2012).

      2012 ISMS Marketing Science Doctoral Consortium, INFORMS, Committee Chair. (June 6, 2012 - June 6, 2012).

  • ConsultingOpen or Close

    Management, EyeStalks. (October 1, 2012 - Present).

    Advisor to CEO.


  • Academic, Military and Professional PositionsOpen or Close

    Visiting Scholar, Rosenberg Franchise Center, University of New Hampshire. (January 22, 2013 - May 15, 2013).

  • DirectorshipOpen or Close

    Board of Directors, Dunkin Donuts Independent Franchise Owners

    Board of Advisors, EyeStalks Corporation