• Phone: 617-353-4286
  • E-Mail:  menezes@bu.edu
  • Office: 617
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of California, Los Angeles, Marketing, 1985.

    MBA, Indian Institute of Management, Calcutta, India, Marketing, 1975.

    B.Tech., Indian Institute of Technology, Bombay, India, Chemical Engineering, 1973.

  • Current CoursesOpen or Close

    GSM MK862 F1 Marketing High-Tech Products

  • General ServiceOpen or Close

    Service to the School:

      School of Management, Executive Education, Faculty Director. (May 2013 - Present).
      Responsible for the design, recruitment of faculty, and delivery of three one-week modules for senior managers of Pioneer Investments.


      School of Management, Executive Education, Faculty Director. (January 2012 - Present).
      Responsible for the design, recruitment of faculty, and delivery of a Mini-MBA program for In-House Counsel.


      School of Management, Executive Education, Faculty Director. (2011 - 2013).
      Responsible for the design, recruitment of faculty, and delivery of a Mini-MBA program for the legal department of TE.


      School of Management, Executive Education, Faculty Director. (2011 - Present).
      Responsible for the design, recruitment of faculty, and delivery of an Advanced Mini-MBA program for In-House Counsel.


      School of Management, EMBA Program, Member, EMBA Core Faculty. (2011 - Present).

      School of Management, Executive Education, Faculty Director. (2010 - Present).
      Responsible for the design, recruitment of faculty, and delivery of a week long program for the Pharmacy Leadership Institute.


  • Awards and HonorsOpen or Close

    'Professor of the Year' Award from MBA students (2013)., Teaching. (April 17, 2013).

    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    John R. Russell Teaching Award for Executive Education Teaching from EMBA, 2012, Teaching. (June 2012).

    Professor of the Year Award from MBA students (2012)., Teaching. (April 2012).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    Executive MBA Teaching Ratings, Spring 2012. (2012).
    Received a 4.72 rating for instructor evaluation from the Executive MBA students.


    MBA Teaching Rating - Fall 2012. (2012).
    Received a 4.72 rating from students in the Marketing Management class (MK 723 - Cohort D) in the Fall of 2010 Received a 4.68 rating from students in the Marketing Management class (MK 723 - Cohort C) in the Fall of 2012


    MBA Teaching Rating, Spring 2012. (2012).
    Received a 4.88 rating from the MBA students in the Business-to-Business Marketing class (MK 859) in the spring of 2012.


    Professor of the Year Award from MBA students - 2011, Teaching. (April 2011).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    John R Russell Teaching Award for Executive MBA Teaching, 2009, Teaching. (2009).

    Faculty of the Year Award from PEMBA class, 2008. (2008).

    John R. Russell Teaching Award for Executive Education Teaching, 2007. (2007).

    Professor of the Year Award from MBA students. (2005).

    John R. Russell Teaching Award for Executive Education Teaching. (2004).

    Professor of the Year Award from MBA students. (2004).
    2004 & 2005


    John R. Russell Teaching Award for Executive Education Teaching. (1997).
    1997 & 2004


    American Marketing Association Doctoral Dissertation Award. (1986).

    American Marketing Association Doctoral Consortium Fellow. (1984).