• Phone: 617-353-4286
  • E-Mail:  menezes@bu.edu
  • Office: 617
  • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of California, Los Angeles, Marketing, 1985.

    MBA, Indian Institute of Management, Calcutta, India, Marketing, 1975.

    B.Tech., Indian Institute of Technology, Bombay, India, Chemical Engineering, 1973.

  • Current CoursesOpen or Close

    GSM MK859 F1 Business Marketing

  • General ServiceOpen or Close

    Service to the School:

      School of Management, Executive Education, Faculty Director. (2011 - Present).
      Responsible for the design, recruitment of faculty, and delivery of a Mini-MBA program for the legal department of TE.


      School of Management, Executive Education, Faculty Director. (2011 - Present).
      Responsible for the design, recruitment of faculty, and delivery of an Advanced Mini-MBA program for In-House Counsel.


      School of Management, EMBA Program, Member, EMBA Core Faculty. (2011 - Present).

      School of Management, MBA Program, Course Coordinator, MBA Core Marketing Course (MK 723). (2005 - 2011).

  • Awards and HonorsOpen or Close

    John R. Russell Teaching Award for Executive Education Teaching from EMBA, 2012, Teaching. (June 2012).

    Professor of the Year Award from MBA students - 2012. (2012)., Teaching. (April 2012).

    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    Executive MBA Teaching Ratings, Spring 2012. (2012).
    Received a 4.72 rating for instructor evaluation from the Executive MBA students.


    MBA Teaching Rating - Fall 2012. (2012).
    Received a 4.72 rating from students in the Marketing Management class (MK 723 - Cohort D) in the Fall of 2010 Received a 4.68 rating from students in the Marketing Management class (MK 723 - Cohort C) in the Fall of 2012


    MBA Teaching Rating, Spring 2012. (2012).
    Received a 4.88 rating from the MBA students in the Business-to-Business Marketing class (MK 859) in the spring of 2012.