• Phone: 617-353-4286
  • E-Mail:  menezes@bu.edu
  • Office: 617
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of California, Los Angeles, Marketing, 1985.

    MBA, Indian Institute of Management, Calcutta, India, Marketing, 1975.

    B.Tech., Indian Institute of Technology, Bombay, India, Chemical Engineering, 1973.

  • Current CoursesOpen or Close

    GSM EM715 A1 The Organization: Creating Value

    GSM MK862 F1 Marketing High-Tech Products

  • Awards and HonorsOpen or Close

    MBA Teaching Ratings, Spring 2014, Teaching. (June 23, 2014).

    Received a 4.92 Teaching Rating from students in the "Marketing High-Tech Products' class.


    MBA Teaching Ratings, Fall 2014, Teaching. (December 30, 2014).
    Received a 5.0 ratings from students in the 'Marketing Management' course, Cohort B. and a 4.93 rating from students in the 'Business to Business Marketing' course.


    'Profesor of The Year' Award from MBA Students (2014), Teaching. (April 23, 2014).
    Received the 'Professor of The Year' Award from MBA students.


    MBA Teaching Ratings, Spring 2013, Teaching. (May 25, 2013).
    Received a 4.91 rating from students in the 'Business Marketing' class.


    MBA Teaching Rating, Fall 2013, Teaching. (December 22, 2013).
    Received a 4.85 rating from Cohort C students, and a 4.85 rating from Cohort D students in the 'Marketing Management' class (MK 723).


    'Professor of the Year' Award from MBA students (2013)., Teaching. (April 17, 2013).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    John R. Russell Teaching Award for Executive Education Teaching from EMBA, 2012, Teaching. (June 2012).

    Professor of the Year Award from MBA students (2012)., Teaching. (April 2012).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    Executive MBA Teaching Ratings, Spring 2012. (2012).
    Received a 4.72 rating for instructor evaluation from the Executive MBA students.


    MBA Teaching Rating - Fall 2012. (2012).
    Received a 4.72 rating from students in the Marketing Management class (MK 723 - Cohort D) in the Fall of 2010 Received a 4.68 rating from students in the Marketing Management class (MK 723 - Cohort C) in the Fall of 2012


    MBA Teaching Rating, Spring 2012. (2012).
    Received a 4.88 rating from the MBA students in the Business-to-Business Marketing class (MK 859) in the spring of 2012.


    Professor of the Year Award from MBA students - 2011, Teaching. (April 2011).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    John R Russell Teaching Award for Executive MBA Teaching, 2009, Teaching. (2009).

    Faculty of the Year Award from PEMBA class, 2008. (2008).

    John R. Russell Teaching Award for Executive Education Teaching, 2007. (2007).

    Professor of the Year Award from MBA students. (2005).

    John R. Russell Teaching Award for Executive Education Teaching. (2004).

    Professor of the Year Award from MBA students. (2004).
    2004 & 2005


    John R. Russell Teaching Award for Executive Education Teaching. (1997).
    1997 & 2004


    American Marketing Association Doctoral Dissertation Award. (1986).

    American Marketing Association Doctoral Consortium Fellow. (1984).