• Phone: 617-358-3316
  • E-Mail:  rtrudel@bu.edu
  • Office: 658B
    • Office Hours: By Appointment
  • Address: Boston University School of Management
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Trudel’s research focuses on consumer judgment and decision making around social issues. He has published in the Journal of Marketing Research, the Journal of Consumer Psychology, the International Journal of Research in Marketing, and MIT Sloan Management Review. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.


  • Education Open or Close

    Ph D, Ivey Business School, University of Western Ontario, Marketing, 2009.

  • Current CoursesOpen or Close

    GSM MK849 F1 Debiasing Decision Making

    SMG MK323 A1 Marketing Management

    SMG MK323 B1 Marketing Management

  • PublicationsOpen or Close

    Journal Articles:

      Trudel, R., Argo, J., (Accepted). The Effect of Product Size and Form Distortion on Consumer Recycling Behavior. Journal of Consumer Research,

      Trudel, R., Murray, K. B., (2013). Self-Regulatory Strength Amplification through Selective Information Processing. Journal of Consumer Psychology , 1(23), 61-73.

      Trudel, R., Murray, K. B., Cotte, J., (2012). Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction. International Journal of Research in Marketing , 29(1), 93-97.

      Noseworthy, T., Trudel, R., (2011). The Effects of Functional and Experiential Positioning on Consumer Evaluations of Incongruent Product Form. Journal of Marketing Research, 48(12), 1008-1019.

      Trudel, R., Murray, K. B., (2011). Why Didn’t I Think of That? Self-Regulation through Selective Information Processing. Journal of Marketing Research, 48(8), 701-713.

      Trudel, R., (2009). Does It Pay To Be Good. Sloan Management Review, MIT, 50(2), 61-68. Cambridge, MA.


  • Awards and HonorsOpen or Close

    2012 Broderick Prize for Excellence in Research Scholarship, BU School of Management, Research. (May 18, 2012).