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N Venkatraman


David J. McGrath, Jr. Professor in Management (joint appointment with MIS Dept.)
Information Systems
 
Phone: (617)353-7117
Fax: (617)353-5003
E-Mail: venkat@bu.edu
Website: http://management.bu.edu
Office: 641A
Office
Hours:
By Appointment
Address: Boston University School of Management
595 Commonwealth Avenue
Boston, MA 02215
 
 

Education

Katz Graduate School of Business University of Pittsburgh
Ph.D. , Strategic Management1985

Indian Institute of Management Calcutta
MBA1979

Indian Institute of Technology Kharagpur India
Bachelor of Technology, Mechanical Engineering1976

 

Current Courses

GSM IS 831 A1 Advanced Topics in IT Strategy

GSM IS 855 P1 Digital Transformation: Immersive Interactions and Insights at Silicon Valley

 

Research Interests

  • A network-centric view of business strategy

  • IT Strategy and IT sourcing

  • Theory Construction in Strategy and IT
 

Selected Publications

Articles

Refereed

"Knowledge Relatedness and the Performance of Multi-Business Firms" Strategic Management Journal 26 (2) (February 2005)97-119
 
"Preferential Linkage and Network Evolution: A Conceptual Model and Empirical test in the US Video game Sector" Academy of Management Journal 47 (6) (December 2004)866-892
We examined how network structure (density overlap and embeddedness) and technology characteristics of a platform (dominance and newness) shaped interorganizational coordination of product launches in the U.S. video game industry. We found that the developers’ choices to launch games for particular game consoles were significantly explained by these four factors using multiprobability regression on a primary data set of 2,815 launches between 1995 and 2002. This analysis was complemented with application of a network visualization technique.
 
"Safeguarding Investments in Asymmetric Interorganizational Relationships: Theory and Evidence" Academy of Management Journal 46 (1) (February 2003)in press
 
"The Determinants of Transnational New product Development Capability: Testing the Influence of Transferring and Deploying Tacit Overseas Knowledge" Strategic Management Journal 22 (2001)359-378
 

Reviewed

"Offshoring Without Guilt" Sloan Management Review (Spring 2004)
 

Professional

"Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels" MIS Quarterly 26 (1) (March 2002)1-24
 

Chapters

"Reflecting Knowledge in Strategy Research: Conceptual Issues and Methodological Challenges"  In Research Methodology in Strategy and Management Edited by David J. Ketchen Jr. & Donald D. Bergh San Diego, CA: Elsevier,  2004

 

"Strategic Connections"  In Next Generation Business Handbook Edited by Subir Chowdhury Hoboken, NJ: John Wiley & Sons,  2004

 

Teaching Cases

"OnStar in 2004: Beyond Airbag Deployment"
I use this case to describe the role of IT in changing business scope and business networks. I have also used this case to discuss some of the central business challenges of competing in a network era.

"The College Textbook Marketplace in the 1990s: McGraw-Hill's Launch of Primis"
This case introduces Primis, an electronic database publishing system that lets college instructors create a customized textbook tailored to the specific needs of a course. This new technology is making textbooks less expensive, especially since Primis has the capability to produce as many copies as needed quickly. The question is: Can Primis maintain the advantage? What does it need to learn to stay competitive in the market? Finally, what should be its information technology strategy focus?

 

Working Papers

"Performance Effects of Knowledge-Based Diversification: An Emprical Test"
This study conceptualizes knowledge-based construct to measure knowledge-based synergies of diversified firms. Knowledge-based relatedness is hypothesized to lead to superior performance and to mediate the relationship between diversification and performance. These hypotheses are tested with primary data from senior executives of 303 Fortune 1000 firms. Knowledge-based relatedness has positive and significant associations with both market-based and accounting-based measures of performance. Performance effects of diversification are observed only through the mediation of knowledge-based relatedness.
 Contact Author for Copy

"Value Flows in Information Technology Sourcing Alliances: Empirical Results from Over a Decade of Use"
This study examines value flows in IT sourcing alliances to companies engaged in this tyupe of interfirm relationship over a 12 year period. We anchor this study within the resource-based views of the firm but augment it with innovation and co-opetition perspectives to recognize companies' endowments of IT resources. Using these multiple theoretical perspectives, we develop a set of hypotheses on the patterns of value created and appropriated by buyers and suppliers. We then test them on a 12 year sample of IT sourcing alliances using an event study methodology. We find support for key theoretical assertions of resource-based views of the firm-value flows to those companies that are endowed with scarce and valuable IT resources. We also find support for the competitive erosion of IT resources and that innovation is required to sustain value flows. Finally, we find that companies that cooperate are better able to sustain value flows than companies that do not. We thus provide a more complete and robust set of findings on IT sourcing alliances to stimulate further theorizing and empirical explorations in this important area.
 Contact Author for Copy

 

Professional Activities

 
  • 1999-2000, Visiting Professor, London Business School
  • 1985-1993, Assistant Professor--Associate Professor, MIT Sloan School of Management
 

Honors & Awards

  • AT Kearney Award Award for Outstanding Research in General Management (1985) for the Best Dissertation Work
  • Best Conference Paper (second place award), Academy of Management, OCIS Division, 1996
  • McKinsey & Co./Strategic Management Society Award for Best Paper (Honorable Mention), November 1998
  • David J. McGrath Jr. Endowed Professorship (1998)
  • London Business School Innovation in Teaching Award 2000